Manager, Marketing Automation
Toronto, ON, CA, M5J 0B8
Company Description
At Freedom, we’re proud to be leaders in a movement that brings affordable wireless services to Canadians – we’re always on the lookout for go-getters that are committed to disrupt the status quo.
Does that sound like you? We’d love to meet you.
Short Description
Job Description
Reporting to the Director, Customer Marketing, the Manager, Marketing Automation is a player-coach who leads a team of marketing automation specialists while staying hands-on in campaign delivery. The role owns our marketing technology stack as a product (roadmap, optimization, vendor partnerships and test-and-learn) and uses AI, real-time data and personalization to deliver relevant customer experiences across channels. Salesforce Marketing Cloud sits at the core of a broader, integrated martech ecosystem. We are looking for a business owner: someone accountable for adoption, performance, cost and results, as well as delivery.
Team leadership
- Lead, coach and develop a team of marketing automation specialists; set clear goals, provide ongoing feedback and build career paths.
- Uphold standards for build, QA, documentation and deployment, and manage priorities and intake across stakeholders.
Collaboration and relationships
- Build strong, trusted relationships with partners across Marketing, Analytics, Digital and IT, translating business needs into automation solutions.
- Be a true team player and an engaged member of the broader Customer Marketing team: share knowledge, support peers’ priorities.
Hands-on delivery
- Personally build, test and deploy high-impact journeys and campaigns; review the team’s work and resolve complex technical issues.
- Design and scale real-time, event-driven customer journeys using behavioural, transactional and lifecycle triggers to deliver the right message through the right channel at the right moment.
AI and personalization
- Leverage AI-driven personalization, predictive models and next-best-action capabilities to deliver relevant, individualized experiences across email, SMS, push, My Account channels, and more.
MarTech product management and experimentation
- Own the martech roadmap: prioritize, build business cases and get the most value from the current stack.
- Lead a culture of continuous experimentation, testing new engagement capabilities, channel integrations and customer experiences to improve conversion, retention and customer satisfaction.
- Measure results, scale what works and present findings and recommendations to the Marketing Leadership Team.
- Own strategic relationships with key technology partners covering renewals, licensing, roadmap influence and service accountability.
Integrations and data architecture
- Oversee real-time triggers, API-based integrations and data exchanges between Salesforce Marketing Cloud and other platforms, including data validation and troubleshooting.
Governance and compliance
- Protect deliverability and sender reputation, and ensure compliance with CASL, PIPEDA and internal policies.
Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science or a related field, or equivalent experience
- 7+ years of marketing automation experience, including 5+ years hands-on with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder, Content Builder, Web Studio/CloudPages)
- 2+ years of direct people leadership
- Portfolio of campaigns and journeys you personally built and launched
- Advanced SQL, AMPscript, HTML and CSS; SSJS an asset
- Strong understanding of data models and relationships
- Experience designing real-time triggers, API-based integrations, SFTP data exchanges and backfeed processes across Salesforce Marketing Cloud and external platforms, including data validation and troubleshooting
- Proven ownership of a platform roadmap or vendor relationship with measurable results
- Proven use of AI/ML to improve how work gets done, from campaign build and QA to analysis and personalization
- Experience with push notifications and emerging mobile messaging channels an asset
- Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer or Consultant) an asset
- Telecommunications or high-volume B2C experience an asset
- English required; French an asset
- This is a hybrid role based in Toronto, Ontario. You'll be expected to work regular days from our Toronto office.
Additional Information
- Salary: Commensurate with qualifications and experience.
- Take advantage of a customizable health & dental benefits program and opportunities for company-matched pension (according to position).
- Promote your health with the wellness program, which focuses on physical, psychological, financial, and social health.
- Benefit from the Employee Assistance Program for you and your family, including Virtual Healthcare.
- At Freedom, we recognize your great work through a corporate line with provided service, device subsidy and discounts on Freedom products & services.
- Participate in projects that make an impact and take on challenges that will allow you to surpass yourself.
- Develop your full potential and imagine what you can become within Quebecor’s family through our various career opportunities.
- This posting is for an existing vacancy.
Check out our Activity Report for an overview of the projects to which you could contribute !
We value your uniqueness !
We are committed to creating and maintaining an accessible, equitable and inclusive workplace that reflects the diversity of the community to which we belong. We strive to provide a work environment where each individual is valued and respected for who they are and can realize their full potential. We're eager to discover all the qualities that make you unique!
We are happy to make accommodations to promote accessibility upon request. If you need an accommodation at any stage of the process, please don't hesitate to let us know when you first contact us.